top of page

The Ringer

Featured Case Study | Full-Funnel Facebook & Instagram Campaigns

The Ringer

The Client

The Ringer is the ultimate basketball shooting tool aimed to help basketball players develop a perfect shooting form from start to finish.


Ad-Set Research & Selection, Custom Creative, Custom Copywriting, Tracking Setup, Campaign Drafting & Publication


The Ringer has a powerful and attractive product, but lacking concrete visual and clarity that reached the masses.

The goal was two-pronged attack: Develop a traffic ad campaign that brought awareness to the product, along with link clicks, and a conversion campaigned that re-targeted those warm leads into purchasers.

Approach & Execution

We started by creating 3 different angles that would catch attention from the audience, which was “Align Shoot Validate,” “What The Pros Do,” and “Right or Wrong.” Which we A/B tested with a sample set to determined our final angle.

Once the resulted revealed that Align Shoot Validate” was the best performing, we utilized that as the top funnel awareness campaign, then developed a re-targeting campaign around it the re-convert warm leads back to the site to make the sale.


In a short period, we were able to run and complete a sustainable campaign over the holiday period using our “Align, Shoot, Validate” angle that resulted in an increase of 149% in website visitors with a 4.27x multiple on the client’s return on ad spend.

The campaign also resulted in many valuable data gains on top of the increase in bottom line such as: Angle Performance, Engagement Data, Website Visitor Data, Email Collection for further lead nurturing, and much more!

Ready To Begin Your Journey?

It’s time to get to where you want to be. We’re excited to learn more about your goals and how we can position you with our experience and expertise to help you reach it.

Our quality of work & reviews speaks for themselves.

You’re not taking a chance, you’re starting on the right path.

Limited Time Only: Get Our Free 2021 Marketing Roadmap Guide

bottom of page