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George Washington Men’s Basketball

Featured Case Study | Workbooks & Lead Magnets

George Washington Men's Basketball

The Client

George Washington Men’s Basketball is a Division 1 collegiate basketball program representing George Washington University in Washington, D.C. The team currently competes in the Atlantic 10 Conference.


Asset Organization, Graphic Design and composition, Copywriting Enhancements


GW MBB was looking to develop and improve their culture as a whole in the off-season, so that they can perform in-season.

The goal was to create a workbook that incorporated the raw thoughts/visions of then head coach Jamion Christian broken out into various sections/purpose into an interactive and concrete culture program for the team to follow.

Approach & Execution

After we got off a planning call with the client, we worked out of his collection of raw files- from word documents, old presentations, and much more, we complied and organize each different parts into meaningful sections,

The we were able to develop custom graphics, along with genuine pictures of the team to help shape and create the final culture activity and worksheets.


Coach Jamion and GW MBB now has a final interactive workbook named “The Leadership Enhancement Program” in PDF format of over 120 pages to help the team get aligned to dominate the season(s) to come! 

Worksheets and lessons ranged from Team Standards, all the way to Elite Expectation Scorecard.

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