Featured Case Study | Social Media Package
David Epstein is the author of the #1 New York Times best seller Range: Why Generalists Triumph in a Specialized World, and of the bestseller The Sports Gene. Both of which have been translated in more than 20 languages.
Content Personality & Voice Development, Content Planning & Strategy, Content Creation & Editing, Content Scheduling & Publication
David was a prominent author, but wasn’t very active on social media or taking advantage of the vest resources he has built up over the years.
Our goal was to build a consistent reach and following on untouched platforms such as Instagram, Linkedin, and Tiktok to ultimately promote David, and David’s newsletter- Range Widely.
Approach & Execution
Since David has appeared on major media such as Ted Talks, Rich Roll, Lewis Howes, Fareed Zakaria GPS, and much more, we had a plethora of long-form contents to use as our base.
We started out by organizing his assets, then developed segments and created short-from contents to be scheduled and deployed on multiple social media platforms.
In just over 3 months, David's short form videos have generated a total of 1M+ views across multiple channels
His accounts has grown at a sustainable 16% monthly and his engagement has also increased 82.2% with regularly scheduled content being deployed weekly.
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