David Epstein
Featured Case Study | Social Media Package
The Client
David Epstein is the author of the #1 New York Times best seller Range: Why Generalists Triumph in a Specialized World, and of the bestseller The Sports Gene. Both of which have been translated in more than 20 languages.
Deliverables
Content Personality & Voice Development, Content Planning & Strategy, Content Creation & Editing, Content Scheduling & Publication
Goals
David was a prominent author, but wasn’t very active on social media or taking advantage of the vest resources he has built up over the years.
Our goal was to build a consistent reach and following on untouched platforms such as Instagram, Linkedin, and Tiktok to ultimately promote David, and David’s newsletter- Range Widely.
Approach & Execution
Since David has appeared on major media such as Ted Talks, Rich Roll, Lewis Howes, Fareed Zakaria GPS, and much more, we had a plethora of long-form contents to use as our base.
We started out by organizing his assets, then developed segments and created short-from contents to be scheduled and deployed on multiple social media platforms.
Results
In just over 3 months, David's short form videos have generated a total of 1M+ views across multiple channels
His accounts has grown at a sustainable 16% monthly and his engagement has also increased 82.2% with regularly scheduled content being deployed weekly.
Ready To Begin Your Journey?
It’s time to get to where you want to be. We’re excited to learn more about your goals and how we can position you with our experience and expertise to help you reach it.
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